Blog
Don’t Kill your BRAND with a low-quality WEBSITE
Website development is a professional work and it’s considered to be one of the capital investments for any business which are looking for sustainable growth. If a website is not developed properly, it may lead to several issues that affect the QUALITY, PERFORMANCE, SCALABILITY & USER EXPERIENCE of the site.
The following points to check while developing a professional website;
Before initiating the development work, itself, need to understand the need of the client very clearly and accordingly need to plan the type of website to be developed.
Here’s a breakdown of the most common types of websites, tailored to different client needs:
- Business Website
Purpose: Online presence for a company or brand.
- E-commerce Website
Purpose: Selling products or services online.
- Portfolio Website
Purpose: Showcase creative or professional work.
- Blog or Content Website
Purpose: Share articles, opinions, or news.
- Non-profit or Charity Website
Purpose: Promote a cause, drive donations, or support volunteer efforts.
- Educational Website
Purpose: Offer educational content or facilitate online learning.
- Landing Page
Purpose: Focused single page to drive a specific conversion.
- Membership Website
Purpose: Offer gated content or services to registered members.
- Directory or Listing Website
Purpose: List businesses, jobs, properties, or services.
- Web Application or SaaS Website
Purpose: Deliver a tool or software product via the web.
- Event Website
Purpose: Promote an event and manage registrations or ticketing.
- Personal or Resume Website
Purpose: Showcase an individual’s profile or resume.
Websites need to be custom designed and feature packed
Using of free templates and reusing the same template without proper customization and all will have bad impact of the brand.
No unique branding, poor UX/UI design, and limited interactivity make the site look generic and unprofessional.
Need to develop quality backend coding and never use shortcuts or outdated practices for saving time. This may lead to inefficient, insecure, or unscalable code that’s hard to maintain or upgrade.
Testing and website security need to ensure
Need to conduct proper testing (for bugs, responsiveness, cross-browser compatibility), then only websites will work well on all devices or browsers. Apart from that all the basic security practices should be ensured (e.g., SSL, input validation, firewalls). Otherwise, vulnerabilities can be exploited by hackers, putting user data and the business at risk.
Along with that website optimization for fast loading of the website need to check, otherwise users may leave due to slow page loading speed, which can negatively impact SEO rankings.
Other general points to check
– Every website should be SEO friendly or to be more precise Google friendly to ensure that the websites get indexed in search engines and gets organic traffic.
– When developing a website, it should be designed with growth in mind and should be able to add new features whenever needed.
– Hosting is also very important, need to host your website in a reliable and secure hosting platform who guarantees uptime and performance.
– Website maintenance is also very important for keeping the website healthy, periodic checking for bugs, plugin updating and likewise several backend updating only will make the website healthy.
Website development should be approached with utmost seriousness, as a website serves as the foundation for all online activities. In today’s digital marketplace, every business relies heavily on online marketing to thrive and grow, making a well-developed website an essential component of success. It is crucial to entrust this task to a reliable and experienced company, not only for the initial development but also for ongoing maintenance and updates, which are vital as the business evolves. While cost is an important factor, it should not be the sole consideration. The focus should be on creating a productive and scalable website that grows with the organization. This requires partnering with a development company that not only has technical expertise but also a solid understanding of online marketing strategies.
