Why does Easynet Digital rank among the best search engine marketing companies (SEM) in Trivandrum?

Search Engine Marketing in Trivandrum, Search engine marketing is the process of optimizing the results of search engines to promote a company’s website. It is a quick and easy way to attract the attention of prospective customers. We, at Easynet Digital design and execute impactful SEM campaigns to help businesses easily achieve their marketing goals. Our strategies can help your business achieve phenomenal growth organically and consistently perform well over a longer period of time. This is done by increasing the brand visibility and improving website traffic which will eventually result in higher sales.

Pay-Per-Click advertising is a form of internet advertising that is used to drive traffic to websites by paying publishers when their ads are clicked. Developing a good PPC strategy can pave the way to maximizing your business’s growth and ROI. Our PPC experts rely on applying quick and effective approaches to get your products and services visible on Google and other search engines.

We ensure maximum return and impact on your marketing spend. Be it a niche market strategy or a strategy for mass appeal, we can design a custom strategy for you. Through years of delivering effective campaigns that yielded profitable results for our clients and our wide range of industry expertise, we have managed to be among the best search engine marketing companies (SEM) in Trivandrum today.

Search Engine Marketing in Trivandrum

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With our effective SEM campaign, we will help you:

  • Have complete control of your marketing budget, advertising activities, and target audience.
  • Increase organic traffic to your website by reaching the right audience
  • Build brand and company recognition across the globe.
  • Generate Ads that are tailored to your location.
  • Implement unique and effective campaigns
  • Measure the performance of your campaigns

Give your business the advantage of working with the best search engine marketing company in Trivandrum. Choose wisely, choose Easynet Digital.

 
Through its search engine platform and partner websites, Google has established an advertising system known as AdWords. AdWords came into being mainly to assist businesses in reaching their online target markets. When a user searches for terms and phrases associated with a company and its goods or services, Google’s partner sites host a text or image advertisement that shows on the Google search page. AdWords advertisements are usually displayed at the top and right of a search results page.

Pay-per-click, or PPC, is a form of online advertising in which the advertiser is charged a fee each time one of their advertisements is clicked. PPC is frequently related to top-tier search engines. A publisher is paid by an advertiser when an ad is clicked in the pay-per-click model of internet advertising.  

Ad Rank is a factor that determines whether or not your ads will appear on a search results page and if so, in what position they appear in relation to other ads. Each time your ad is eligible to appear among the search results, your Ad Rank is updated. The Google AdWords system functions primarily as a live auction where an advertiser submits a “bid” to reserve a certain ad location. The advertiser either obtains the targeted position or is demoted to a lower place depending on the level of competition and price offered by other advertisers. The actual ad position is determined by the quality score and by your maximum bid.

Every time someone searches on Google or visits a site that displays advertisements, Google Ads conducts a quick auction to choose which ads should appear, and in what order. The auction process happens based on criteria such as the quality of the ads, the context and setting of the ads, the bid, the quality score, and the anticipated effect of your ad assets and other ad types. These 5 elements work in unison to determine whether and when potential customers will see your advertisement.

A Quality Score is designed to help you understand how well your ads compare against those of other advertisers. This rating, which ranges from 1 to 10, is available down to the keyword level. Expected click-through rate, ad relevancy, and landing page experience make up the three key factors that go into calculating the quality score. Based on the quality score, these three elements are given an above-average, average, or below-average status.

CTR is calculated by dividing the number of clicks your ad receives by the number of times it is displayed. If your ad was displayed a 100 times, and was clicked on 5 times, your CTR would be 5%. You can utilise click through rate (CTR) to determine how well your free listings, advertising, and keywords are performing. A CTR of 2% or higher for Google search advertisements is considered good. The average CTR is higher in some industries than others.

The different Google Ad extensions are the following.
  • Local Extensions
  • Product Extensions
  • Sitelink Extensions
  • Seller rating Extensions
  • Callout Extensions
  • Structured snippets Extensions
  • Call Extensions
  • Affiliated Location Extensions
  • Price Extensions
  • App Extensions
  • Promotion Extensions
  • Lead form extensions
  • Video Extensions
  • Image Extensions