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The surge of interactive content: An exploration of how quizzes, polls, and interactive videos can improve engagement and drive lead generation
In this modern era, the world is moving digital,making it very difficult to hold and grab user attention. People are interested in reading the contents that align with their interests and tastes. Relevant content can be regarded as the crucial piece that attracts the reader’s attention. Such contents aim to inform, educate, entertain, and inspire the readers. Now it’s time to change the use of apathetic contents, and we should adhere to the preferences of the audience. In this blog, we will explore how polls, quizzes, and interactive videos help to achieve an interest in the minds of the readers, as well as how they pave the way to boost engagement and lead generation.
Significance of Quiz
One of the effective ways to engage with our audience is through the medium of a quiz. They are educational, entertaining, and also add an element of fun to the audience. The primary appeal for the audience to engage with quizzes is to assess their knowledge level and skills. It also provides a way to share insights with the audience in a one-of-a-kind way. It is also vital to note that quizzes quickly capture readers’ attention as we provide fascinating and interesting questions. Another key benefit is that we could also collect the preferences and behavior of the audience, which can be valuable for building content strategies in the future. Imagine that a quiz created by you is shared by a large audience. What will happen? It will ultimately reach a broad audience and lead to your brand visibility.
Relevance of using polls
Polls can be regarded as an important form of interactive content that will enhance engagement. Through the use of polls, we could get valuable insights. Their ease of creation helps us to obtain more important perspectives and preferences of your audience. Through polls, there is a chance of active participation of the audience, as it creates enthusiasm in the audience. If a poll gets a lot of engagement and interaction, it will obviously lead to your brand visibility. It is also essential to remember that the Facebook algorithm favors posts that receive higher engagement, which will lead to increased reach and reduced advertising costs. We should target polls and also add questions that resonate with the persona, allowing the audience to identify with one response or the other.
Interactive video can serve as a powerful enhancer.
Videos are visually appealing to all of us. It is quite interesting to watch a full-length video if it catches up with our interests and desires. Interactive videos cater to the needs of the audience. It can be very effective if it provides an experience that enables the audience to watch the whole content from start to finish. For example, if we create an interesting shoppable video, it can lead to higher interaction and can also lead to a conversion. Targeted use of video campaigns could be very effective to create more engagement. Incorporating the latest trends and technologies into interactive videos could enhance your brand value and visibility.
Conclusion
To put it in a nutshell, the importance of quizzes, polls, and interactive videos is growing day by day. They not only capture the attention of the audience but foster deep connections with them. Quizzes can be educational as well as an entertaining platform that helps the audience to assess their knowledge and insights. Polls also act as an easy way to gather audience preference and insights, which can lead to brand visibility and active participation. Interactive videos also appeal to the audience, who are visual learners, which can lead to engagement and conversions. Through these effective measures, we can improve our engagement and lead generation.
DR. Girish Krishnan
Director & Strategy Consultant.
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