The 2016 presidential campaign in US started from June 2016 onwards, from the start itself the country was waiting for Hillary Clinton to be the next US president, every exits pol and to all the three presidential debates, she only scored and on every phase of election campaign Donald Trump was way behind Hillary Clinton.
But to the surprise of whole world, as the results came in on election night, November 8, 2016, Trump won in multiple states that had been predicted to go to Clinton. In the early morning hours of November 9, media sources declared Trump the winner of the presidency, crediting him with 279 electoral college votes where 270 were needed to win. Clinton then phoned Trump to concede and to congratulate him on his victory, whereupon Trump gave a victory speech. His victory was widely described as a “stunning upset”, since most pre-election polling had predicted a Clinton win.
One of the reasons for this “stunning upset” was the effective use of online media for his success. The whole Trump campaign got deep rooted impact on the voters by propagating the various stands he projected thru online campaigns like his opposition to illegal immigrations, patriotism projection and various trade agreements, such as the Trans-Pacific Partnership, earned him support especially among voters who were male, white, blue-collar, working class, and those without college degrees. His success was based on how effectively he can convert unbiased voters to his side by making use of the immense potential of online media.
It’s widely accepted now that social media and online campaigns are playing vital role in election campaigns and in that line to build a successful strategy for political social media plan, few of the best and effective tips to think from before the announcement of someone going to run to his eventual election are listed below.
Election announcement and candidate announcement will happen on time, but before that itself you have to be ready with your plan of branding and that will become the foundation for your online campaign during the election to address your voters.
According to the recent Wall Street Journal report “spending on political advertisement is projected to hit a new high in 2021, surging $ 3.6 billion above the previous spent.”
It’s imperative that, you need to go beyond the tradition election campaigns and need to embrace the new trends and join the power of online marketing for your success.
Dr Girish Krishnan.
Business Consultant and a Digital Marketing Evangelist.
https://www.linkedin.com/in/girishkrishnannair/
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
Consumer behaviour pattern changing and individual industries impact are the major areas to be considered when planning of the future advertisement campaigns and digital marketing strategies. Across the globe every business is going to depend upon the new media marketing concepts and the need of developing a proper digital marketing strategy is becoming inevitable to sustain in the market. To be more precise, the future is for those business peoples who understands the need of digital marketing for making in through the tough times ahead.
One successful little step gives you the courage to take another, and that one makes a difference, too. Doing something is always better than doing nothing.
Across the globe everybody is in dilemma due to the impact of COVID-19, all are anxious, but apart from all this, the worst part is not doing anything and simply waiting for the tide to be over, which includes your digital marketing strategy. There are lot of simple things which you can do continue your consistent online activities which can help you creating positive results even during this potential downtime.
Few of digital marketing strategies to help your SEO, and your business
• Google My Business updating should be always on
In spite of your business being open or closed, updating Google My Business should be a continuous process. Google is having so many standard procedures updated for this period, like Maps will display if one business is temporarily closed and all. On the onset, we need to constantly update our Google My Business profile.
• Few recommendations as follows:
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Its always better and advisable for local businesses to regularly update the Google My Business page, when “nearby” or “near me” searches are common nowadays.
• Give more focus on Customer Service and ORM activities
These slog periods should be effectively use for increasing your online branding and to enhance your online reputation to the best. Several international brands are having content hubs to project their brands to general public and thus achieving branding. We can create blogs, posts and lot of general awareness things and should be engaged online on a regular basis.
This is the right time which everybody should make use to project their strengths and what all specific services they are doing for their clients and to focus to project the positive image in the online space with professional Online Reputation Management activities.
• Be ready with answers for every Google searchers
Now when outside movements got restricted, peoples got glued to online and lot of peoples are using Google more than usual. We should be ready in our website with answers for what most of them searching in Google.
With this you are indirectly getting an opportunity to increase SERP ranking and be at the top of Google search and then it will lead to inbound organic reach and more business.
• Google Ads Campaign for more effectiveness
This period there will be a drop in business for every domain and the best way to anticipate this drop in business is to initiate Google Ads Campaign. Both Google and Facebook Ads will give more positive leads and your expected revenue dip can be maintained to survive this COVID period.
Professional setting of Google and FB Ads can reach your targeted clients and they will know that you are still active and they will contact you for their needs. This is one of the best and cheaper way to reach your target persona during this period. Apart from that, we can use these advertisements to promote discounts and other offers to attract the customers and engage them and prevent your revenue drop.
• Utilize Social Media
This is a time when people are using and spending more time on all social media platforms and this is a very high potential opportunity for every business, we need to explore all the possibilities and use social media channels to be in touch with the potential clients on a regular basis.
Thru effective using of social media, you can update information about all your services to your client base and potential target segment. Social media platforms are the best and cheaper alternative to create wide awareness and branding for your services during this pandemic period and thus ensure your business will not get affected much.
Dr Girish Krishnan.
Business Consultant and a Digital Marketing Evangelist.
https://www.linkedin.com/in/girishkrishnannair/
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the previous mindset of a consulting firm with most sophisticated infrastructure and located in the posh part of the city were gone.
By 2020 across globe the concept of business consultancy will fully reach to the hands of such freelance consultants or contract workers and that means companies will start depending more on such peoples for their productive growth.
Great things in business are never done by one person…… They’re done by ……………. TEAM OF PEOPLE.
A professional business consulting firm needs to develop Strategies for Success for their clients after understanding their business platform. They need to empower brands and business to achieve their true potential by adapting the existing business modes and then develop proper strategy according to that and execute that strategy along with the client for their success.
As a Strategic Consultant of an international Digital Management Consortium, few of my thoughts or assumptions on the future of Business Consultancy are mentioned below;
Consultancy Industry is evolving and having drastic changes as today any information under the Sun is available in finger tips virtually, or to be more precise the Internet penetration across globe and the availability of several groups on the World Wide Web that tailor to professional development in every field. Several of the vital information or insights which consultants provided a decade back is readily available free of cost in the Internet.
As Technology continues to improve along with the availability of data and ease of communication, the new generation Consultants should be more techno savvy and with more relevant educations to specific industries. He should be able to eloquent the value and quick ROI of their services and satisfy the growing needs of customers with high expectations.
In another 10 years or before that, Consultants will use artificial intelligence to enhance service offerings with the support of BIGDATA and could be able to suggest or recommend new concepts with the support of data available.
The role of consultants will change from those creating ideas or concepts behind a boardroom door. In place of that the future consultants will be acting as one of the team member of the organization and will be expected to lend their expert solutions and supporting growth throughout their engagement with the client.
During the next 10 years significant developments are expecting in the consultancy domain and a fully fledged consultant need to provide end-to end customized solution for his clients. The role of consultants will not be restricted only to Organizational structure but need to support or develop even the organizational contributors such as ; employees, franchisees, contractors and even part-timers. His service need to extend on supporting to build team according to specific project, coach and train all parties involved and handhold them or guide them to assure successful implementation of the project.
The future consultants will be those who could create an environment that combines professional consultancy with the science brought in by the growing technology. This combination could bring to the table, years of experience of business understanding, wisdom of ages, tried and tested frameworks on management decisions along with new-age weapons of data and algorithms.
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
Digital Marketing is today’s trend and every futuristic company is having one or other digital marketing company working for them, but the real question is if these agencies who sprang up like mushrooms are addressing the real concerns of their clients, it comes as a surprise when most of the campaigns or activities fail to live up to the expectations of the clients or the promises given.
As a marketing consultant, when am speaking with clients, everyone mentioning that they are having a digital marketing agency working for them and only few are so much excited about the agency and a big chunk of them are either not aware of the results or having a shady response, several clients who are investing heavily on Digital Marketing also come with comments such us:
On the onset, it’s high time to think what went wrong, if the Digital Marketing company is not professional enough to handle your case or you are not investing your part with the agency or the whole strategy developed was not right for your type of services. However investing time and money with a wrong Digital Marketing company is not only an economy loss but you will tend to move away from the concept of Digital Marketing itself.
Finding the right Digital Marketing Company is the key for your business success and that decision should not be an impulsive one, rather you should have a clear understanding on your needs, your target results and who is professional enough to make you achieve your organizational goals. The following points should be clear from your side before proceeding to hire a Digital Marketing Agency;
Once the above points are clear, you can proceed to hire the right Digital Marketing Partner for your specific requirement and budget. The following points will help you in identifying the right Digital Marketing Partner who can support you in establishing yourself and who will be providing effective ROI.
Getting engaged with the right Digital Marketing Agency will have direct positive impact on your business not only in short term but also for achieving long term business goals. It’s important to work with capable professionals who understand the business trends and who could translate that into business making use of the wide scope of the digital marketing domain should be your choice. You need to identify an agency who covers the entire gamut of business and that list might include the following;
In general few things you need to check and understand before finalizing the agency are listed below, since you are going to invest your time and money with them, furthermore you should have confidence in giving your brand to their hand and that reason you have to double check the reliability of the agency with whom you are going to associate;
Association should be a long term for getting effective results, whoever you are finalizing should be given opportunity to work in a long term and then only the agency could understand your core ideas and thus support you in not only in campaigns but act as a positive contributor to your long term strategies.
Digital Marketing Mix, something different from the traditional marketing mix, but handling the same 4P’s of marketing namely – Promotion, Price, Place and Product. But how these can be effectively addressed by a digital marketing agency need to be checked.
Since you are promoting your product thru virtual space, you cannot play on the quality of the product, since customers are getting or find product reviews and consumer feedback ready in the online space and if the product quality is low, very high chances of negative impact for your product.
Price of the product also matters highly, until you already created a proper branding for your product in the online domain, your product will not start moving online. Likewise promotion also should be according to the online market trends and should be planned by proper analytics and consumer behavior tracking. Finally where you have to showcase your product also matters to reach your target segment.
All these points how effectively a Digital Marketing agency can handle should be given importance, or to be more precise what are the major attributes which an agency should have to address the above concerns should be watched with top priority.
To conclude the same, choosing the right Digital Marketing Agency for your business is vital and the above mentioned are few of the important points to consider in the peripheral level, however the list can be more and depending upon companies and their needs we can still research further.
However, Digital Marketing will be the backbone in all type of promotional activities in the future and your success will be in identifying the right digital marketing agency for your business.
Dr Girish Krishnan.
Business Consultant and a Digital Marketing Evangelist
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader”
Leadership is the art of persuasion—the act of motivating people to do more than they ever thought possible in pursuit of a greater good. A true leader influences others to be their best. Leadership is about social influence, not positional power.
The growth from one of the ordinary citizen Mr. M K Gandhi to the one and only Mahatma Gandhi was a classical example of how a leader should be. Gandhi could establish himself by leading through examples, he works along with the people as one among them, empowering the general public and practice what he preached, like spinning yarn to make his cloths or washing his own dishes etc. Gandhi as a true leader empowered his followers towards success with a long term vision, self confidence and stubborn on strong principles of righteousness.
Mahatma Gandhi proved by his life that leadership is action, not position. You just have to do things that make people want to follow you and you can be a leader.
Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.
Dr Girish Krishnan.
Business Consultant and a Digital Marketing Evangelist
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
While mentioning this proverb, I rarely find happy faces during the climbing stage or to be more precise entrepreneurs across the globe, find this stage as the most difficult stage to sustain.
In 1998, two Stanford University graduates Larry Page and Sergey Brin started their office in a garage in California, but nobody knows it would grow to become the biggest network in the world – “Google”.
Like Google, if we take HP, AMAZON, MATTEL, MICROSOFT or APPLE they all have such humble beginning from garage or single room office and grow to the top. While admiring the growth from such a low profile, we all need to comprehend how meticulously they climbed up the ladder with strategic planning and choosing the right area of their growth to success.
Seven Steps To Grow Your Small Business – in this blog seven steps or strategies for every small business to grow in my perspective was noted down, an organization can follow several different avenues for achieving profitable and sustainable growth, here generic steps which are simple to adapt are explained.
These seven steps to success was something which I feel good from my experience working with various local and international business groups, where am focusing mainly on Mentorship, Business Support, Organizational Development, Networking and Investment opportunities.
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
Digital Marketing or New Media Marketing is the trend and every entrepreneur started investing their major share of marketing budget for digital marketing for getting more effective results. But the question is about the ROI, is everybody getting the needed results according to their media spent in social media or just investing only.
Here am trying to list out a dozen of social media strategies for more effectiveness and these strategies for success are from the working experience with clients of different sizes and diversified requirements. The below mentioned 12 steps are just the starters for a more result oriented long term digital marketing plan. However, for effective implementation of total online communication plan you need to associate with a professional digital marketing agency.
Strategy without Tactics is the slowest route to Victory & Tactics without Strategy is the noise before Defeat.
Sun Tzu
1. SWOT analysis
First step before initiating a proper social media plan is to understand more about your present status in the market. A clear understanding about your Strength, Weakness, Opportunities and Threats prevailing in the market will give an additional edge on formulating your social media plan. I always suggest my clients to do social media spent only after securing your online position at least to the level of your competition, for that SEO should be the first step before spending a single penny.
2. Be ready ONLINE
Before starting implementing your derived social media plan, you should be ready online with a proper website and all social media widgets. Your website and social media pages should provide a first good impression to the visitors and for that you should be ready in all modes. Both your website and social media pages should be updated with latest and relevant information on a regular basis and also should be dynamic is responding to their queries.
3. Fix your target
Those who start implementing a strategy after fixing their target are likely to reach their fixed target much earlier than the others and that reason you need to think about your marketing and communication goals before initiating social media plan. Your social media plan should be designed as per your long term business goals and that will help to communicate to the target segment thru the right channel.
4. Different Social Media with different roles
What you can do in FACEBOOK will not be the same in LINKEDIN or likewise there are so many social media options and we have to clearly understand each of them and their impact and accordingly steer our social media campaign. When we are implementing our social media strategy we should understand that several of the social media platform are places to exchange with your followers and not for proper branding.
5. Study your competition
Today your success depends on not only your target clients alone but also how your competitors cater to them, we need to check and understand their online presence and market grader before jumping into huge media spent for effective results. We need to have a clear online audit of our competition in a particular market and after getting each of the market grader we need to channelize our social media plan and overcome the competition.
6. Identify your TARGET PERSONA
Your TARGET PERSONA is the peoples who will fall in the bracket of who can be your future clients. By proper segmentization and filtration we can effectively target all our social media spent to that segment and thus can ensure more productive leads and ROI. There exist perception in the market that more leads for the media spent is good, but we need to understand the need of getting productive leads than those irrelevant leads for our solution. These unproductive leads causes lot of wastage of time and money for the stakeholders that are involved in the consumer journey before the actual purchase and if you check the actual conversion, that will not support the media spent. Effective usage of our media spent after identifying your target persona and reaching them will get more ROI.
7. Make your menu interesting
People tend to follow brands who address their pain points and not brands who are trying to sell something. You need to position your brand/services in social media in a way that it will address a specific need of your target PERSONA. Here the content part plays a vital role and there you need to have a clear understanding of the client psychology, listen and answer their questions, it will provide information for you to create more content.
8. CONTENT is the KING
TARGET PERSONA based social media plan is more effective and for that we need to create the content accordingly and explore all possibilities. Write blog posts and social media content, and use a lot of visuals like beautiful pictures, and info graphics to attract more attention to your message. On FaceBook you can be more informal, on Instagram you need to be visual, and on LinkedIn, you need to show your expertise. Be very careful with the message tone, invite the reader to engage and interact with the message.
9. VIDEOS for better reach
Research shows that video content get much better reach than text and image content, this we need to understand and accordingly plan to insert video content in your social media plan. According to the latest online senses, there is a projection that videos will rule the internet traffic and this trend may continue until 2020 or more. Having a good video presentation about your service/product will definitely ensure good reach since viewers will share video more than text message.
10. Ensure effective two way communication
Unlike all other traditional media, social media is a two-way communication platform and that is the charm of social media and at the same time if we couldn’t manage the communication properly, it will have negative impact. All our social media presence should be open to receive positive and negative comments and we should be ready to address each of them effectively. Proper and fast response on social media will increase the integrity of the brand and will get wide spread appreciation on knowing how you are addressing positive and negative comments on social media. Ensure that there is continuous communication with your followers and that will have positive impact of your brand.
11. Keep monitoring the performance card
Social media analytical tools help to track everything on social media, for every media spent we can get analytic reports and understand the consumer behavior and which content gives maximum reach and brand identity. Further, you can identify your website traffic generated from your social media content and accordingly steer your media spent and content. This should be an ongoing practice till you reach satisfactory level of followers.
12. Dynamic approach gives results
Online Digital communication is the most effective way to increase your performance, but at the same time we need to constantly evaluate the results with social media analytical tools and accordingly change our strategies and media spent. To be more precise we need to have a dynamic approach and we should effectively change our online strategies according to how market react and consumer behavior. If we can identify which social media is giving maximum results on particular segment accordingly media spent can be directed and thus the total media spent can be limited to our budget and get the needed results.
The above 12 steps are just starters for your successful social media plan which need to follow the seven course plan of action or more according to the type of product and market scenario. There exist a complete professional set of activities which need to be handled by experts for getting expected results. However, would like to mention that today and in the future your product/service/brand will definitely need to have a professional social media plan for success.
Be with the right digital marketing partner who can develop STRATEGIES FOR SUCCESSfor your service with optimum investment and those who can promise ROI.
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Influencer marketing, virtual reality and artificial intelligence are all emerging phenomena. Marketers must carefully select the most appropriate and up-to-date ecommerce marketing trends for their
Social media has become one of the most powerful digital marketing tools for businesses that want to make a strong online presence on digital platforms.
US election 2016 was observed as a classic example of how online media can have impact on the elections. From that time onwards, every election
Across globe the impact of COVID-19 on every business domain are not in a stage of prediction and how the consumer buying behaviour and habitual
Today Business consultancy is happening more thru professional freelancers and virtual teams who envisage the success as one of the client team member, unlike the
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