
LinkedIn – the largest social network for business professionals
Yes! LinkedIn is the most popular social networking site for business people. Every quarter, digital marketing companies around the world report that LinkedIn is getting
Digital Marketing is today’s trend and every futuristic company is having one or other digital marketing company working for them, but the real question is if these agencies who sprang up like mushrooms are addressing the real concerns of their clients, it comes as a surprise when most of the campaigns or activities fail to live up to the expectations of the clients or the promises given.
As a marketing consultant, when am speaking with clients, everyone mentioning that they are having a digital marketing agency working for them and only few are so much excited about the agency and a big chunk of them are either not aware of the results or having a shady response, several clients who are investing heavily on Digital Marketing also come with comments such us:
On the onset, it’s high time to think what went wrong, if the Digital Marketing company is not professional enough to handle your case or you are not investing your part with the agency or the whole strategy developed was not right for your type of services. However investing time and money with a wrong Digital Marketing company is not only an economy loss but you will tend to move away from the concept of Digital Marketing itself.
Finding the right Digital Marketing Company is the key for your business success and that decision should not be an impulsive one, rather you should have a clear understanding on your needs, your target results and who is professional enough to make you achieve your organizational goals. The following points should be clear from your side before proceeding to hire a Digital Marketing Agency;
Once the above points are clear, you can proceed to hire the right Digital Marketing Partner for your specific requirement and budget. The following points will help you in identifying the right Digital Marketing Partner who can support you in establishing yourself and who will be providing effective ROI.
Getting engaged with the right Digital Marketing Agency will have direct positive impact on your business not only in short term but also for achieving long term business goals. It’s important to work with capable professionals who understand the business trends and who could translate that into business making use of the wide scope of the digital marketing domain should be your choice. You need to identify an agency who covers the entire gamut of business and that list might include the following;
In general few things you need to check and understand before finalizing the agency are listed below, since you are going to invest your time and money with them, furthermore you should have confidence in giving your brand to their hand and that reason you have to double check the reliability of the agency with whom you are going to associate;
Association should be a long term for getting effective results, whoever you are finalizing should be given opportunity to work in a long term and then only the agency could understand your core ideas and thus support you in not only in campaigns but act as a positive contributor to your long term strategies.
Digital Marketing Mix, something different from the traditional marketing mix, but handling the same 4P’s of marketing namely – Promotion, Price, Place and Product. But how these can be effectively addressed by a digital marketing agency need to be checked.
Since you are promoting your product thru virtual space, you cannot play on the quality of the product, since customers are getting or find product reviews and consumer feedback ready in the online space and if the product quality is low, very high chances of negative impact for your product.
Price of the product also matters highly, until you already created a proper branding for your product in the online domain, your product will not start moving online. Likewise promotion also should be according to the online market trends and should be planned by proper analytics and consumer behavior tracking. Finally where you have to showcase your product also matters to reach your target segment.
All these points how effectively a Digital Marketing agency can handle should be given importance, or to be more precise what are the major attributes which an agency should have to address the above concerns should be watched with top priority.
To conclude the same, choosing the right Digital Marketing Agency for your business is vital and the above mentioned are few of the important points to consider in the peripheral level, however the list can be more and depending upon companies and their needs we can still research further.
However, Digital Marketing will be the backbone in all type of promotional activities in the future and your success will be in identifying the right digital marketing agency for your business.
Dr Girish Krishnan.
Business Consultant and a Digital Marketing Evangelist
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